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Hey!

I'm Keefe Tay 

I'm a cat dad, Singaporean living in Sydney, Veterinarian, Pet Photographer, author and Jesus follower/lover.

specialty coffee with milk, Japanese food, wowing customers with stunning pet photography, chatting with people about life & their pets, and carving out a quiet life that serves people and animals in need.

I'm very fond of: 

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When I’m not busy working, you can catch me ...

Probably drinking specialty coffee with lots of milk and hanging out with my beautiful wife and our three cats, Chai, Thyme and Evan. 

Or ... Travelling back to Singapore to visit friends and family – Oh, and eating AMAZING food! 

OR ... Befriending the shy cat in a friend's home! 

What really lights me up: 

Being able to serve pet parents in Sydney who want to celebrate the love and special bond they share with their pets. 

 

  • They are the people whose pet isn't just a pet, they are one of their closest companions and family members

  • They've invested an incredible amount of time and effort into cherishing their special relationship with them 

  • They want to have memories of their fur-family captured in beautiful photographs but struggle to do so themselves. 

  • They want an enjoyable and comfortable experience from a professional and to get quality products in the form of wall art, portraits and photo albums that last a lifetime.

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fun-filled photo shoot!
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crunchie xx
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omg crunchie is so cute
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I have a very special place in my heart for ...

Misunderstood, shy and timid cats, dogs and rabbits. Perhaps, it is because I see a bit of myself in them. My biggest joy in life is when I've managed to earn their trust all in our short time together. 

 

And pet parents whose pets are nearing their end of life. As a Veterinarian, I've seen many animals put down and sadly had to be a part of that. I've seen the outpouring of love in those final stages.  I've seen grown adults crying their hearts out. I've been on the opposite side of the consultation room table when my furry best friend, golden retriever, Ginger had to be put down. Nothing fills me up more than being able to serve people who want to capture beautiful memories of their furry loved ones.

fun fact: 

I didn't grow up wanting to be a Pet Photographer or Entrepreneur. 

At the age of 10, after my pet hamster died at the vet clinic in Singapore, I decided that when I grew up, I'd become a Veterinarian. My goal was to save as many animals as possible.

But here's how life's shaped up for me: 

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I became a vet! 

2017

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(I realised that I didn't have any photos of the two of us together that I could look back on! )

Graduated as a Veterinarian in Sydney

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Underwent open-heart surgery for the 2nd time 

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Picked up a DSLR for the first time & shot my first pet photo shoot

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Married Charlotte 

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Started my business as a side hustle 

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My furry best friend, Ginger had multiple health issues, spent 5 days at the emergency vet and sadly had to be euthanised.  

2019

Moved back to Sydney

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Evacuated our apartment in Opal Towers on Christmas Eve

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Shot 15 dog photo shoots

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Shot 7 cat photo shoots 

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Adopted Evan, a 2-week-old kitten from our vet clinic

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You'll eventually meet Kim!

2021

Started the Cats are Family Campaign on Instagram 

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Shared 77 cat family stories on our blog 

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Shot 29 dog photo shoots

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Shot 39 cat photo shoots

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Shot 7 commercial pet business photo & video shoots

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Quit my job as a Veterinarian to become a full-time Pet Photographer

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Hired Kim to join our team - our amazing office manager

2018

Worked in Newcastle as a Veterinarian 

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Shot 4 pet photo shoots

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Adopted cat-siblings, Chai and Thyme from RSPCA

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Meet our fur-babies Chai, Thyne & Evan

2020

Shot 20 dog photo shoots

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Shot 3 cat photo shoots

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Shot 19 commercial pet business photo & video shoots

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Trained two new pet photographers - Mavis & Helena

2022

Wrote & launched my first book: Cats are Family Sydney

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Cats Are Family Sydney

Published my first book! 

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Furr Munchkins Team
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The Furry Munchkins Team

Meet
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Keefe

Boss Man. CEO. Cat Dad & Cat Photographer

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Abbel

Videographer. Dad to a lot of hoomans. 

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Evan

Rebel with more than 9000 lives.

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Mavis

Dog Photographer. Fur mum and dog whisperer. 

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Chai

The mature and sensible one. Secretly chirpy and loves a good back rub.

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Star

Prefers to jump for treats & spend my fur-mums money. 

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Helena

Dog Photographer and dog whisperer.

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Thyme

Princess stuck in the form of a beautiful grey cat.

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Truffle

Professional Blanket & Pillow Stealer. Sits like a teddy bear sometimes.

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Still here?

Let's Connect!

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